CHALLENGE

A rapidly growing AgTech-CPG company, faced challenges in aligning its expanding teams with its strategic goals. The lack of a cohesive framework for setting and tracking objectives resulted in inefficiencies, miscommunications, and a lack of clear direction across departments. This hindered the company's ability to effectively measure progress and drive focused growth.

SOLUTION

I led the development and implementation of a multi-layered OKR (Objectives and Key Results) framework to streamline goal-setting and performance tracking. This involved collaborating closely with the Executive Team and department heads to define clear, measurable objectives aligned with the company's strategic vision. The new framework introduced regular check-ins and progress reviews, ensuring accountability and fostering a culture of transparency and continuous improvement. The result was enhanced alignment, improved communication, and a more focused approach to achieving the company’s ambitious growth targets.

TECHNOLOGY

Miro for brainstorming OKRs at the Executive and Team level.

Google Sheets for drafting OKRs across teams.

Airtable for documenting final set of OKRs, as well as providing a mechanism to record and track OKRs through interactive dashboards.

CHALLENGE

At a seed-stage biotech company, the absence of a structured compensation and performance review system could have led to inconsistencies in salary, equity distribution, and career advancement opportunities. To avoid the risk of employee dissatisfaction and potential retention issues, a clear and cohesive strategy and framework were required.

SOLUTION

I designed and launched a comprehensive compensation framework and performance review program to address these challenges. This included defining clear roles, responsibilities, and promotion pathways for all positions within the company. I conducted thorough salary and equity benchmark analyses to ensure competitive and equitable compensation packages. The new framework provided a structured approach to performance evaluations, fostering a transparent and merit-based culture. This initiative not only enhanced employee satisfaction and retention but also positioned the company for sustainable growth by aligning individual contributions with organizational goals.

TECHNOLOGY

Salary.com used for benchmarking analysis.

Google Drive & Docs used for preparing accessible and editable templates.

CHALLENGE

A Pre-Seed skills training company for Agriculture faced challenges with their product marketing efforts, leading to low visibility and engagement from their target audience. The lack of a unified marketing strategy and engaging content made it difficult to effectively communicate the platform's value and benefits, resulting in lower user adoption and retention rates.

SOLUTION

I developed a comprehensive and tailored product marketing framework. This included identifying and segmenting target audiences, crafting compelling key messages, and outlining strategic marketing initiatives to reach and engage potential users. Additionally, I created high-quality content such as detailed course descriptions, success stories, and promotional materials to support the marketing campaigns. The implementation of this framework and content strategy significantly enhanced visibility, improved user engagement, and boosted platform adoption, positioning the company for growth in the agricultural training sector.

CHALLENGE

A biotechnology company faced challenges in bringing a new product to market within a two-year timeframe. The absence of a clear roadmap and phased development plan could have led to delays, resource misallocation, and uncertainty, jeopardizing the product’s launch timeline.

SOLUTION

Working hand-in-hand with the CTO and Product Team, I developed a comprehensive roadmap to guide the product from initial concept to market launch within the challenging two-year deadline. This roadmap outlined defined phases of development, including initial research, prototype development, regulatory approval, and commercialization. Each phase included specific milestones, deliverables, and timelines, ensuring systematic progress and accountability. By implementing this structured approach, the company was set up to successfully navigate the complexities of biotech product development, meeting all regulatory requirements and achieving a timely market launch. This strategic roadmap optimized resource allocation and provided clear direction to the team in pursuit of their ambitious timeline.

TECHNOLOGY

Airtable for documenting the roadmap, progress, and underlying project details.